>>
Home / Knowledge / News / Apparel/Garments / Britain experiences surge in Hip Hop clothing sales

Britain experiences surge in Hip Hop clothing sales

17
Jul '06
SALES of hip hop clothing driven by the growing commercialism of music acts are soaring in Britain.

Online retailers, operating in a market in which high street chains can't respond, are reporting major increases in demand.

Urban clothing expert Robby Sur, managing director of Yukka, said: "The sector is seeing doubled sales in the last year as streetwear clothing takes off.

"Hip hop labels provide a level of individuality for youth, allowing young people to feel like their favourite rapper or singer while setting their own trends."

Examples of music acts that are taking advantage are 50 Cent (G-Unit Clothing), hip hop tycoon Jay-Z (RocaWear), and rap mogul P Diddy (Sean John).

For years, artists watched as sales of the clothing they wore took off as a result of their association with it. Now their own personal clothing brands are becoming as important as their music.

"The market for hip hop was initially a niche one with purchases by hardcore hip hop fans only. Now it's more diverse, with a wide range of ages becoming interesting ˆ from 10-year-olds up to people in their mid 30s," said Robby Sur.

A major factor in broadening the attraction is that American hip hop manufacturers have worked with European distributors to adjust their sizes to meet the more fitted look sought in Britain which contrast with the 'baggy' look more commonly associated with urban fashion.

As well as big American players like Akademiks, ECKO, Ed Hardy, G-Unit, LRG, Phat Farm and RocaWear, home grown talent in Britain such as King Apparel and Projekts NYC are making waves in the UK urban streetwear market.


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2022

New US legislation to fix import loophole, boost oversight unveiled

Earl Blumenauer, chairman of the US House of Representatives ways and ...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

China’s garment industry earned $209 bn in revenue in Jan-Nov 2021

About 12,659 garment companies of China earned a combined operating...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

AmCham says RCEP aligns with economic reforms in Philippines

AmCham Philippines has joined the call for the immediate concurrence...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Henry Krause,

Henry Krause

<font color="#333333" face="Arial, sans-serif">Polygiene is a market...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Ester Kubisz, Label - Ester Kubisz

Ester Kubisz
Label - Ester Kubisz

Ester Kubisz, a London-based designer and founder of her eponymous label,...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Decathlon
Eastman Chemical Company
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Amazon China
THE BOMBAY DYEING ;& MFG.CO. LTD
T.T. Limited
MAS Active / MAS Kreeda / MAS Bodyline
Seasalt Limited
Guess Europe Sagl,
Aramark Uniform ;& Career Apparel, LLC
IDH – The Sustainable Trade Initiative
Alix Partners
Babyshop
Calvin Klein
Benetton Group
Boardriders Asia Sourcing Limited
G-Star Raw C.V.
Lisa S.P.A.
Esprit Europe Services GmbH
Reiter India Private Limited
LC Waikiki
Tchibo GmbH
Vardhman Textile Ltd
C;&A Sourcing International Ltd
Groz-Beckert East Asia LLP
Truetzschler India Private Limited
Puma
Gap International Sourcing Limited
Lululemon Athletica Inc
SYNERGIES HONG KONG LIMITED
The LYCRA Company Singapore  Pte. Ltd
Helly Hansen Far East Ltd
Etam Group Strategy Hong Kong Limited
Target Corporation (MN)
Grasim Industries Limited
Midas Clothing Limited
SHAHI Exports Pvt Ltd
Aquarelle Clothing Limited
Sportswear Company Spa
KIABI
Arvind Limited
BIMBA ;& LOLA SL
Page Industries Limited (Bangalore)
Maceton Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
PVH Corporation
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
NITI Aayog
BIANCA
Chori Company Limited
Lifestyle
Abit
H;&M Hennes ;& Mauritz (Far East) Ltd
Brandix Lanka Limited
Rosset ;& Cia Limited
Gatsby Africa
Gokaldas Exports Limited
Tory Burch Hong Kong Ltd
Restoque S.A.
Under Armour Global Sourcing Ltd
Hela Clothing Pvt Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
International Textile Manufacturers Federation
John Varvatos
Hirdaramani International Export Private Limited
KAS Direct Sourcing
Walmart
Chico’ FAS
Landmark Group
Phong Phu international JSC (PPJ)
Tommy Hilfiger
Varner AS Retail
Sportmaster Ltd.
J ;& P Coats
Gloria Jeans
Rayonese Textile Inc., Division de Culp Inc.
Alison Hayes Romania
Recron Polyester from Reliance Industries Limited
The Top Form Brassiere Manufacturing Company Limited
Bluestem Global Sourcing Limited
TESCO INTERNATIONAL SOURCING LIMITED
Green Fibre
Vianney Textil Hogar S.A. De C.V.
Cat Tuong Real Estate Group Joint Stock Company
Permoda(Koaj/Armi/Pronto/Bkul)
Huntsman (Singapore) Pte Ltd
Lenzing Aktiengesellschaft
OVS Hong Kong Sourcing Ltd.
Lacoste (Wanchai)
Sainsbury's Argos Asia Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search