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Oswal renames its brand to Straps

19
Jul '06
Textile company Oswal has changed name of its women's innerwear retail store name from Sensa to Straps.

O&M, the famous advertising agency, has been assigned for this process of rebranding and brand building.

To promote and to make the brand's presence felt, company needs agency with all proficiencies and O&M was the perfect choice, informed Adish Oswal, Managing Director, Oswal Retail.

O&M has unconventional method of functioning and therefore, agency is able to get this business.

O&M will start its creative work on brand and reposition it completely.

Sensa, launched in December 2004, is multi-brand retail store of the Oswal Group and it is one of the initial stores in this category in India.


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