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True Religion Apparel signs lease for Miami store

25
Jul '06
True Religion Apparel Inc said it is continuing the retail expansion for its growing lifestyle apparel collection with the signing of a new store lease in Miami Beach's fashionable South Beach community.

The Miami Beach, Florida location follows on the heels of a proposed store in New York's SoHo district and is expected to open concurrently in December 2006, in time for the Christmas shopping season. The store with 2,000 square feet of selling space will be located on Collins Avenue, among other high-end stores such as Intermix, Nicole Miller, MAC Cosmetics and Barney's.

The store will carry the entire True Religion line of clothing, including Men's, Women's, and Kid's denim jeans, jackets, western shirts, T-shirts, skirts, fleece hoodies and pants, as well as the increasingly expanding line of sportswear, including knits and wovens.

"Expanding our retail store base is an important component of our growth strategy, and we are excited about establishing a presence in the vibrant South Beach shopping district," said Michael Buckley, president of True Religion Apparel. "This brings the number of stores that will be showcasing the entire True Religion collection to three by year-end and keeps us on pace for continued expansion in 2007."

"Arguably, Miami's South Beach is this country's French Riviera or Ipanema Beach, attracting a high level of fashion savvy US and international tourists to this one-of-a-kind retail location," said Jeff Lubell, Chairman and Chief Executive Officer. "This is an excellent example of our team's ability to identify and execute on opportunities that complement our lifestyle collection and growth strategy."

True Religion Apparel Inc is a growing, design-based lifestyle brand. It designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in North America, Europe the Middle East and Japan.

True Religion Apparel Inc


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