Ashworth launches 'The Ashworth Perfect Foursome' for spring 2007
26 Jul '06
3 min read
Each account that participates in The Ashworth Perfect Foursome will also have the opportunity to win a round of golf with a foursome of its choice at their home course with one of the Ashworth PGA Tour players.
In 2007 Ashworth celebrates its 20th anniversary as one of the golf industry's worldwide leaders in authentic golf wear.
"Ashworth has been very instrumental in changing the way players approach their apparel choices on and off the course. Over the past 20 years, Ashworth has been able to identify several key styles that have stood the test of time in their ability to stay 'fashion relevant' and drive performance in today's highly competitive market. The Ashworth Perfect Foursome includes 4 key styles that best represent the breadth of the Ashworth line and have been 'performance enhanced' to make them unique in today's market. In addition, careful attention has been given to each style in retaining the appeal of what made them successful over the course of the past 20 years," said Gary Sims, EVP Sales & Marketing.
Ashworth is proud to present The Ashworth(R) Perfect Foursome: 1) The New 2881M EZ TECH '100% Cotton With Maximum Performance', 2) The New 5593N -- NANO-TEX Doeskin Windshirt 'Introducing The Perfect Performance Windshirt', 3) The New 3028 Classic Golf Knit and 4) The New AWS 0243 Ottoman Knit Shirt 'The Perfect Ultra-Light Knit Shirt'.
Randall Herrel, Chairman and CEO of Ashworth Inc, said, "Ashworth has consistently been on top of the leader board with regard to having a good, solid Authentics classification business. Our brand has consistently outperformed the competition in providing the industry with the finest foundational product that drives the majority of the apparel business year in and year out. This special collection represents 4 items expected to become 'best in class' in 2007 and beyond."
Ashworth Inc is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers.