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Liz Claiborne Home inks deal with Nourison

27
Jul '06
Apparel and accessories retailer Liz Claiborne Inc has reached an agreement in principle with Nourison to design, manufacture and market area rugs and accent rugs under the Liz Claiborne Home brand name.

The area and accent rugs in the line will coordinate with Liz Claiborne Home bedding, bath and kitchen collections, as well as complement Liz Claiborne Home furniture.

The official launch to the trade is scheduled for the Atlanta International Area Rug Market and World Market in Las Vegas in January 2007. Items will be available to consumers in mid-2007 at home furnishings specialty retailers and flooring stores including Carpet One Floor & Home, the exclusive retailer of Liz Claiborne Home carpet, hardwood and ceramic tile flooring.

Commenting on the announcement, Virginia Bremer, director of Licensing for Liz Claiborne Home, said, "Nourison is recognized for the variety and quality of its assortments, and is truly one of the best companies in the industry. We view this partnership as an excellent opportunity to expand our home offering and enhance our floor covering line."

Alex Peykar, one of the principals of Nourison, comments, "We are delighted to begin this partnership with Liz Claiborne Inc. Working together, Liz Claiborne and Nourison will create a distinctive line of area and accent rugs that will complement the other products in the Liz Claiborne Home Collection and enable the consumer to create a coordinated look in every room of her home."


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