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Sub-Urban Brands announces strategic initiatives for 2006 and beyond
07 Aug '06
3 min read
Recently, Sub-Urban expanded its brand portfolio with four new brands:
-- Mash Culture Lab
-- PYT (Pretty Young Thing)
-- Whiteboy Juniors
-- Black Jesus
Its multi-brand apparel strategy functions in several ways:
-- To preserve brand equity within our highly influential niche markets
-- To target both boutique and national retailers with varying needs and consumer bases
-- To continue developing new revenue streams by creating multiple brands for single retailers
STRATEGIC INITIATIVE 2 -- Build marketing infrastructure in America's most influential fashion markets, including further expansion in Los Angeles and New York.
STRATEGIC INITIATIVE 3 -- Expand strategic partnerships with retail outlets, targeting boutiques that influence nationwide retailers with worldwide distribution capabilities.
Sub-Urban has already seen exceptional success targeting boutique retailers with an influential consumer base. A recent order was signed with Fred Segal, the Santa Monica-based boutique retailer known for sophisticated customers that include stylists and industry buyers. Additionally, the company received substantial orders from east coast trendsetter Dr Jays, and five flagship Virgin Megastores.
Sub-Urban is a diversified fashion company that optimizes the risk/reward profile of its business model by developing multiple revenue streams by targeting both boutique and national retailers. Managing risk is an important issue in the fashion industry, and we are very careful never to over-expose our dilute our brand equity.
Sub-Urban Brands Inc is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace.
-- Mash Culture Lab
-- PYT (Pretty Young Thing)
-- Whiteboy Juniors
-- Black Jesus
Its multi-brand apparel strategy functions in several ways:
-- To preserve brand equity within our highly influential niche markets
-- To target both boutique and national retailers with varying needs and consumer bases
-- To continue developing new revenue streams by creating multiple brands for single retailers
STRATEGIC INITIATIVE 2 -- Build marketing infrastructure in America's most influential fashion markets, including further expansion in Los Angeles and New York.
STRATEGIC INITIATIVE 3 -- Expand strategic partnerships with retail outlets, targeting boutiques that influence nationwide retailers with worldwide distribution capabilities.
Sub-Urban has already seen exceptional success targeting boutique retailers with an influential consumer base. A recent order was signed with Fred Segal, the Santa Monica-based boutique retailer known for sophisticated customers that include stylists and industry buyers. Additionally, the company received substantial orders from east coast trendsetter Dr Jays, and five flagship Virgin Megastores.
Sub-Urban is a diversified fashion company that optimizes the risk/reward profile of its business model by developing multiple revenue streams by targeting both boutique and national retailers. Managing risk is an important issue in the fashion industry, and we are very careful never to over-expose our dilute our brand equity.
Sub-Urban Brands Inc is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace.
Sub-Urban Brands Inc
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