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Maidenform launches the Lite Collection - the weightlessly comfortable lingerie

14
Aug '06
This fall, Lingerie retailer Maidenform is taking the weight off! Imagine a bra that weighs nearly 20-30 percent less than a normal bra -- just weightless everyday comfort without added bulk or heavy weight! Its new Lite Collection is the answer.

The new Lite Collection includes a demi and a sexy push-up made from technologically advanced materials that offer a lighter weight fabric to provide every woman the opacity, amazing support, and comfort she desires without weighing her down!

To create a lighter bra, the designers of Maidenform's new Lite Collection use two way stretch foam, thinner than traditional foams, that mold perfectly to a woman's body. The cup and wing sections are made of super lightweight microfiber, allowing the bras to lie beautifully under clothes.

As if that's not enough, this collection also features new innovative technology that provides comfort without the tags! All the information you need is printed directly on the bra behind the hook and eye so it won't show under clothes.

The collection features two styles, a demi and a push-up. These bras, like all Maidenform bras, are guaranteed to deliver the ultimate in everyday comfort, contemporary style and fabulous fit.

The Lite bra demi is available now and coordinates with matching pant styles for the ultimate lightweight duo.

-- The Lite bra demi - This bra has two-way stretch ultra light weight foam cups and a translucent wing section for modern appeal. It is available in sizes 32-36A, 32-38B, 34-38C, D in black, white, body beige, almond, blue dawn and misty rose. Suggested retail price is $32.00.


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