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Landmark to open hypermarket
22 Aug '06
1 min read
Dubai based retail chain Landmark group is planning to launch hypermarkets in India under the brand name of Max.
This hypermarket will offer product range of several categories such as value apparel, electronics, FMCG products, fresh produce, houseware and outdoor products.
Group has not mentioned from where they are planning to start hypermarkets.
Max Retail stores will be expanded through franchisee route in tier III cities such as Meerut, Madurai and Salem, informed Vinesh Singh, Vice President of Marketing, Max Retail India.
Company expects 40 percent of stores would be operated through franchisee route in next few years while mid-segment stores will add homeware to its current portfolio of apparel, accessories and footwear.
Max retail will expand its number of stores to around 35 by 2008. Company will cater to consumers between age group of 17-35 who are aware of latest trend, fashion and styles.
The retailer is aiming to be perfect substitute of premium and discount retail stores.
This hypermarket will offer product range of several categories such as value apparel, electronics, FMCG products, fresh produce, houseware and outdoor products.
Group has not mentioned from where they are planning to start hypermarkets.
Max Retail stores will be expanded through franchisee route in tier III cities such as Meerut, Madurai and Salem, informed Vinesh Singh, Vice President of Marketing, Max Retail India.
Company expects 40 percent of stores would be operated through franchisee route in next few years while mid-segment stores will add homeware to its current portfolio of apparel, accessories and footwear.
Max retail will expand its number of stores to around 35 by 2008. Company will cater to consumers between age group of 17-35 who are aware of latest trend, fashion and styles.
The retailer is aiming to be perfect substitute of premium and discount retail stores.
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