Sub-Urban online presentation provides overview of multi-brand strategy

23 Aug '06
2 min read

Sub-Urban Brands Inc, a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the online availability of a PowerPoint presentation detailing the company's strategic initiatives to continued growth and shareholder value through industry-leading product designs, cutting-edge marketing and strategic retailer partnerships.

Recently, Joseph Shortal, CEO of Sub-Urban, was a featured presenter at the Southern California Investment Association.

Shortal discussed Sub-Urban's recent retailer partnerships for its Whiteboy collection, including Fred Segal, a Santa Monica-based tastemaker for buyers and stylists around the country. It also recently received orders for its latest brand, Mash Culture Lab, from entertainment giant Virgin Megastores, and East Coast trendsetting retailer Dr. Jay's.

"We have positioned ourselves to become the most influential multi-brand fashion company in the world," said Shortal during the presentation.

Shortal presented Sub-Urban's three-part corporate strategy, which includes an expanding portfolio of edgy, youth oriented brands to capitalize on multiple non-competing brands. The company employs non-traditional marketing initiatives to target today's more sophisticated youth consumers, targeting trend-setting boutiques that influence nationwide retailers with worldwide distribution channels.

The presentation details the company's key investment highlights, including a valuable brand equity and broad intellectual property portfolio driven by both aggressive internal growth and licensing acquisitions. Other highlights include highly coveted product endorsements from pop celebrities (photos included), as well as key retailer relationships.

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