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Total Luxury Group completes licensing deal with apparel retailer

24
Aug '06
Total Luxury Group Inc announced that they have completed a license agreement with Castle Hill Apparel Inc for the worldwide master licenses for the young men's labels Y-Chrome and Type-Y, which were formally shipped under Y.M.L.A. Inc.

Y-Chrome is an established trend resource in the Young Men's apparel business. Specializing in knits and woven tops, the brand has been featured at major retailers such as Federated Department Stores, Mervyn's, Kohl's and Stage Doors. Over the past 2 years, sales have averaged approximately 5 Million Dollars per year.

Recognizing the need to reach a broader audience in February 2006, Y-Chrome launched a new brand, "Type-Y," targeting a new emerging customer for premium product. Geared to the upscale specialty environment, this product offers an opportunity for growth which will enable the company to service a broader spectrum of retailers.

With the support of Total Luxury Group, the company expects to achieve significant growth in sales and product categories.

Janon Costley, COO of Total Luxury Group, said, "The key ingredients to the success of Y-Chrome has been and continues to be trend-right product, competitive pricing and reliable production."

To further develop the young men's business the Company has established a wholly owned subsidiary by the name of Y Brands, Inc. This division will assume and develop the worldwide exclusive master-license for the trademarks Y-Chrome and Type-Y, including actively seeking out promotional opportunities and licensing deals for both labels in other related categories.


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