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Pink Tartan to design uniform for Porter Airlines staff

26
Aug '06
Kimberley Newport - Pink Tartan Ltd
Porter Airlines has formed a partnership with Pink Tartan to design uniforms for the airline's staff. The Toronto- and New York-based luxury fashion brand was founded by designer Kimberley Newport and her husband Joseph Mimran.

Kimberley Newport will bring her creative flair and design expertise to the airline's uniforms, including its pilots, flight attendants and customer service representatives. The uniform design has been produced in collaboration with Porter and its branding partner Winkreative.

"We are striving to create a unique and memorable passenger journey,” said Robert Deluce, Porter's president and CEO. “We're confident that the travelling public will appreciate the convenience of flying to and from Toronto City Centre Airport, but it's also important to provide quality service, and creating the right first impression plays an important part in this."

“Pink Tartan is a perfect fit for us,” added Deluce. “The style, sophistication and elegance for which Kimberley and Pink Tartan are renowned will bring a fresh look to the airline's terminal and in-flight experience.

“The opportunity to design a complete look for the launch of a new and unique airline is very exciting,” said Kimberley Newport. “I have a vision of air travel as a glamorous experience, in which flight attendants make a real style statement and are a true expression of the Porter brand image.”

Porter Airlines Inc is a regional passenger carrier that will operate out of Toronto City Centre Airport. The airline will begin scheduled service in 2006 to short-haul Canadian and U.S. destinations within a 500-nm radius of the Greater Toronto Area. Porter is a subsidiary of privately-held Porter Aviation Holdings Inc. br>
Pink Tartan Ltd, designed by Kimberley Newport-Mimran, is a line of modern luxury clothing available across Canada and the U.S. at key independent retailers and major department stores such as Saks Fifth Avenue, Neiman Marcus and Holt Renfrew.

Porter Airlines Inc


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