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Outdoor retailer opens Outdoor Retailer Winter Market 2006

08
Feb '06
More than 14,000 attendees traveled from all corners of the outdoor industry last week to attend Outdoor Retailer Winter Market 2006, in Salt Lake City, Utah from January 28 - 31, 2006. A record breaking 754 exhibitors of all sizes attracted a wealth of retailers, buyers and over 362 media who spent the four days testing new products, taking in the fashion shows, attending industry seminars, networking and writing orders.

"This year's show was a realistic representation of how the market is both changing and growing, as appointments and commitments were plentiful, media presence at the show grew, and the retail segment interest in this market is broadening," said Peter Devin, Group Show Director for Outdoor Retailer. "It is extremely gratifying to have so many quality-focused retailers and manufacturers interested, vested, and engaged in the Outdoor Retailer Shows."

Winter preparedness also proved to be a prevalent trend among exhibitors. Products geared toward preparedness were highlighted by exhibitors with technical apparel such as The North Face and Cloudveil, as well as gear companies such as Black Diamond.

"The Black Diamond brand is all about preparedness," said Craig Hatton, northwest sales representative for Black Diamond. "If you're prepared, your chances of survival increase exponentially."

Leading this charge was first-time Outdoor Retailer exhibitor Avalanche Backpack. The Avalanche Backpack System (ABS) keeps users on the surface of the snow in case of a running avalanche. "This product provides a 98% survival rate, so we are very encouraged to see that everyone from guides to training facilities to Snowcat operators are interested in this innovation," said Anthony Sands, president of Avalanche Backpack.


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