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Class outfits vie cheap clothes

30
Aug '06

Canada has the pledge to compete against low-cost suppliers like China, which has flooded the world with cheap clothing since the elimination of global garment quotas.

Vancouver clothing manufacturers are rushing into Japan, where fashion savvy consumers and a recovering economy are creating an ideal market for Canadian-made garments who give emphasis to quality over cost.

Vancouver designers observe their collection of lingerie take off in Japan and are looking to develop business there.

Japanese buyers would often turn a garment inside out to ensure it's properly made before examining its exterior.

In recent years, Japan has begun developing a greater interest in North American fashion, elevating it to the prestige of European style.

Canadian Apparel Federation has begun aggressively promoting Canadian companies in Japan.

Supported by an International Trade Canada program, the federation is organizing a trade mission to Japan in January.

The US remains Canada's top export market for apparel but with increasing global competition, the industry needs to diversify.

One of the Canadian apparel industry's greatest advantages is that it consists mostly of small to medium-sized companies, and the federation is emphasizing its ability to create fashionable and exceptionally well-made products quickly.

Several Vancouver-based firms are already at the forefront of the industry's expansion into the country.

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