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Fashion jewelry, lingerie, children's apparel & footwear sales up at JCPenney

Sep '06
J. C. Penney Company Inc total department store sales increased 0.7 percent for the four weeks ended August 26, 2006. On a comparable store basis, sales decreased 0.5 percent, slightly below initial guidance and compared with a 2.8 percent increase last year.

The best divisional performances were in women's accessories, particularly fashion jewelry and lingerie, fine jewelry and children's apparel and footwear.

The Company experienced softer sales of big ticket items, particularly furniture, which was up against a stronger sales environment last year.

Geographically, the best results were in the southeastern and western regions of the country. For the Back-to-School season to date, a period that runs from mid-July through early-September, sales have generally met the Company's expectations, with strength at the beginning of the season partially offset by softness in certain categories in August.

Internet sales through website continue to represent the Company's fastest growing sales channel, increasing approximately 16 percent in August on top of an increase of nearly 30 percent last year.

Direct sales in total increased 0.5 percent for the period, in line with initial guidance.

J. C. Penney Corporation Inc, the wholly owned operating subsidiary of J. C. Penney Company Inc, is one of America's largest department store, catalog, and e-commerce retailers, employing approximately 151,000 associates.

As of July 29, 2006, J. C. Penney Corporation Inc operated 1,021 JCPenney department stores throughout the United States and Puerto Rico.

JCPenney is the nation's largest catalog merchant of general merchandise is one of the largest apparel and home furnishings sites on the Internet. JCPenney refers to the Internet/catalog business as Direct.

J. C. Penney Company Inc

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