>>
Home / Knowledge / News / Apparel/Garments / Brand culture braced up in clothing markets

Brand culture braced up in clothing markets

02
Sep '06
Brand development is catching on the club of clothing manufacturers in China as they are making sincere efforts to build brand culture.

Songying, maker of mens apparel, is one such brand emerged in Chinese markets. In a bid to mark its presence, the brand has invested millions of RMB in TV and speedway ads in Sichuan province, one of the prime market places. And this made a big difference for the brand as it sells well.

At the same time, Sichuan dealers have set up many franchise shops and completed the sale web in Sichuan.

Sichuan has a population of around 87,250,000 in an area of 485,000 square kilometres.

Fibre2fashion News Desk - China


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2022

New US legislation to fix import loophole, boost oversight unveiled

Earl Blumenauer, chairman of the US House of Representatives ways and ...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

China’s garment industry earned $209 bn in revenue in Jan-Nov 2021

About 12,659 garment companies of China earned a combined operating...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

AmCham says RCEP aligns with economic reforms in Philippines

AmCham Philippines has joined the call for the immediate concurrence...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Payal Singhal, Label - Payal Singhal

Payal Singhal
Label - Payal Singhal

Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Tommy Hilfiger
IDH – The Sustainable Trade Initiative
Under Armour Global Sourcing Ltd
Walmart
Permoda(Koaj/Armi/Pronto/Bkul)
The Top Form Brassiere Manufacturing Company Limited
Lacoste (Wanchai)
Aquarelle Clothing Limited
Reiter India Private Limited
Lifestyle
Etam Group Strategy Hong Kong Limited
Esprit Europe Services GmbH
Recron Polyester from Reliance Industries Limited
Brandix Lanka Limited
Huntsman (Singapore) Pte Ltd
Target Corporation (MN)
Decathlon
IKEA of Sweden AB
Sportmaster Ltd.
Vardhman Textile Ltd
Lenzing Aktiengesellschaft
BIMBA ;& LOLA SL
Lululemon Athletica Inc
Phong Phu international JSC (PPJ)
Benetton Group
Green Fibre
Sainsbury's Argos Asia Limited
Alix Partners
Sportswear Company Spa
Amazon China
Hela Clothing Pvt Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Restoque S.A.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Landmark Group
Desigual - ABASIC, S.A.
Alison Hayes Romania
Puma
Chico’ FAS
Gokaldas Exports Limited
Arvind Limited
Maceton Limited
John Varvatos
J ;& P Coats
TESCO INTERNATIONAL SOURCING LIMITED
LC Waikiki
Rayonese Textile Inc., Division de Culp Inc.
International Textile Manufacturers Federation
Page Industries Limited (Bangalore)
G-Star Raw C.V.
THE BOMBAY DYEING ;& MFG.CO. LTD
Seasalt Limited
Eastman Chemical Company
Truetzschler India Private Limited
Calvin Klein
Gatsby Africa
Cat Tuong Real Estate Group Joint Stock Company
Chori Company Limited
Rosset ;& Cia Limited
BIANCA
Helly Hansen Far East Ltd
Tchibo GmbH
SHAHI Exports Pvt Ltd
Groz-Beckert East Asia LLP
Midas Clothing Limited
C;&A Sourcing International Ltd
Babyshop
KIABI
Abit
Bluestem Global Sourcing Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
MAS Active / MAS Kreeda / MAS Bodyline
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
The LYCRA Company Singapore  Pte. Ltd
Varner AS Retail
PVH Corporation
Guess Europe Sagl,
Hirdaramani International Export Private Limited
Lisa S.P.A.
Asos
Aramark Uniform ;& Career Apparel, LLC
T.T. Limited
Splash
Gloria Jeans
Grasim Industries Limited
Boardriders Asia Sourcing Limited
OVS Hong Kong Sourcing Ltd.
Tory Burch Hong Kong Ltd
Vianney Textil Hogar S.A. De C.V.
Gap International Sourcing Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search