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AE launches music program for new collection

07
Sep '06
American Eagle Outfitters announced a new music program for aerie customers, the aerie Artists Music Series Aerie by American eagle is a new line of intimates and dormwear, which is making its official debut in AE stores.

The aerie Artists Music Series identifies emerging and independent musicians whose work reflects and inspires the aerie girl's lifestyle. The Series will premier exclusive tracks and music videos on www.aerie.com, offering them to customers for download free-of-charge.

Recording artists Ben Lee and Sia are the first to be selected for the aerie Artists Music Series, which released the world premier of Lee's single, "Since I met you" and Sia's single, "Pictures." Both songs are available as free exclusive downloads on www.aerie.com. Lee will also perform live at the American Eagle Union Square Store in New York City tonight.

"The aerie Artists Music Series is about helping our customers discover music they'll love as part of their aerie shopping experience," said Kathy Savitt, Chief Marketing Officer of American Eagle Outfitters. "We're thrilled to launch the Series with such talented and inspiring artists like Ben Lee and Sia."

The aerie Artists Music Series will also release a special edition of Ben Lee's CD "Awake is the New Sleep," which includes the exclusive aerie single, "Since I Met You" and artist interviews. "Colour the Small One" from Sia will be offered with a special

Bonus CD including the exclusive aerie single, "Pictures." Both special editions will be available in selected American Eagle Outfitters stores and on www.aerie.com. To conclude the


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