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Dockers launch its newest marketing campaign

13 Sep '06
3 min read

Dress pants, including the Never-Iron Washable Wool Pant, will be coupled with dress shirts, ties, belts and sport coats. Fusing style with functionality, the Never-Iron Washable Wool Pant is a 100-percent wool dress pant that does not require dry-cleaning.

Casual Weekend attire, including the Iconic Khaki, will feature 100-percent cotton, washed-down pants, comfortable knits and shirts in a range of seasonal colors. The Golf and Work lines feature industry-leading product innovations including the Never-Iron Cotton Khaki and the Performance Golf Pant with Individual Fit Waistband, All Motion Comfort fabric and Cool Effects.

"Men today are more style-conscious than ever, but they need help updating their wardrobe and are strapped for time to shop," said Tibbs. "The Dockers brand is responding to that need by offering new styles, fabrics and products for all of his key occasions."

Dockers is the leading brand of comfortable and stylish casual wear and continues to expand product offerings to provide men and women with clothes for a versatile, on-the-go lifestyle. Dockers khakis were first introduced in 1986 as the casual alternative to jeans and dress pants.

Dockers

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