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Sub-Urban Brands fire monthly letter from CEO to shareholders

16
Sep '06
Sub-Urban Brands Inc is a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it will send a monthly letter from Chief Executive Officer Joseph Shortal to update shareholders on its recent achievements and initiative to capitalize on opportunities in the international urban fashion marketplace.

The letter highlights Sub-Urban's recent progress in expanding the retail presence of its key brands, including its signature WHITEBOY and its new Mash Culture Lab brands.

"The past month has seen some exciting new developments for Sub-Urban. We executed an agreement with celebrated designer Heidi Minx to design a cutting-edge, high end line for specialty retailers," wrote Mr. Shortal. "We also participated as a major sponsor at the POOL trade shows in Las Vegas and New York, where we signed several promising deals with boutique retailers and are in discussions with other national retailers. Additionally, we moved into larger corporate headquarters and distribution facilities in Los Angeles to accommodate our growing design and business operations."

All these strategies have resulted in important progress toward agreements to distribute Sub-Urban's products through the country's major department stores and retailers.

"And we have already announced agreements to place our WHITEBOY line in the smaller trendsetting boutique retailers such as Fred Segal," wrote Mr. Shortal.

To this end, Sub-Urban recently announced that it has shipped the first retail orders for the debut collection of its new Mash Culture Lab clothing brand to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's.

The shipment of retail orders for the initial MCL products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters.

Sub-Urban Brands Inc


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