Sub-Urban Brands sets up first Celebrity Advisory Board
28 Sep '06
3 min read
The Celebrity Advisory Board now includes the members of triple-platinum selling recording artists Hedley, a Canadian pop-punk band that became prominent during the second season of the reality TV series "Canadian Idol." Since then, Hedley has been touring across the United States opening for popular bands such as Simple Plan, Yellowcard and Matchbook Romance."
Also on the Celebrity Advisory Board is Emmy-nominated singer and songwriter Andrew Seeley. Mr. Seeley began his career as the front man for R&B act, “Nu Ground,” a popular group that launched a national tour opening for established musical acts such as Mya, K-ci & Jojo, Tyrese, The Baha Men, among others. He is also an accomplished writer, having most recently worked with teen icon Raven Symone.
Several celebrities have been quoted in national magazines touting their affinity towards Sub-Urban's signature Whiteboy brand. Brittany Murphy has been so taken with her Whiteboy Capri pants that she said, “I love them, I never want to take them off. I want them in every color.” In a recent London interview, Tommy Lee was asked “What's in your closet?” The Motley Crue drummer answered, “Anything from Whiteboy.”
Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media.