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Haggar Clothing to improve men's apparel section

29
Sep '06
Haggar Clothing Co announced its revolutionary Quality for Life initiative, in which every piece of Haggar branded apparel will feature unbreakable buttons, unbustable seams, unbreakable zippers and bigger, unrippable pockets.

Haggar also announced that it will be guaranteeing all Haggar Quality for Life clothing for the entire life of the owner. Quality for Life now positions Haggar as the fashion apparel industry's quality leader.

The first offerings of the Haggar Quality for Life product lines are in stores now. In the coming months, 100 percent of Haggar-branded apparel will contain the new, superior features and the lifetime guarantee.

"With Quality for Life, we set out to create the highest-quality clothing in the entire apparel industry. We achieved this goal by completely re- engineering how clothing is made we put unbreakable buttons, unbustable seams, unbreakable zippers and bigger, unrippable pockets into every Haggar Quality for Life garment," said Jim Lewis, President and Chief Executive Officer of Haggar.

"But we didn't stop there. After adding these extraordinary quality features to all of our products, we took an even bolder step, we announced that every Quality for Life garment from Haggar is guaranteed against defects in make and workmanship for the entire life of the owner. That's the life of the owner, not of the garment!"

Added Lewis, "We intend to be the complete clothing resource for the American man, so we went out and talked to men about how their current clothing lets them down."


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