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Home improvement retailer expands offering of Ironclad gloves

06
Oct '06
Ironclad Performance Wear Corporation a leader in high-performance gloves and apparel, today announced that one of the largest home improvement retailers in the United States is expanding its offering of Ironclad task-specific gloves.

After a successful in-store test of Ironclad's General Utility(TM) glove in its lawn and garden section, the retailer has chosen two of Ironclad's cold weather glove styles, the Cold Condition(R) and the Summit(TM), for a seasonal promotion.

The retailer operates over 1,000 stores in 49 states, and these Ironclad glove styles will be available in
stores located in colder areas.

The retailer is taking part in Ironclad's added-value winter promotion, in which the Cold Condition(R) glove will be bundled with a branded winter cap designed for them by Ironclad.

"We believe this seasonal promotion with this dominant national retailer is a strong endorsement of the quality and functionality of our task-specific gloves," said Ed Jaeger, President and CEO of Ironclad Performance Wear. "Every glove Ironclad sells includes a user response card where we gather valuable customer contact information and feedback. Attesting to the power of the Ironclad brand, customers of this home improvement retailer responded with requests for a larger variety of our gloves. We are excited to introduce them to other Ironclad products, and we will continue to use added-value promotions to drive customer demand for our high-performance gloves and apparel."


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