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WORLD & Warehouse introduce charity Starship T-Shirt

Oct '06
Three iconic New Zealand institutions have joined forces to raise funds to boost national health services for children, and this time it's the kids who get to show their support - and their style.

Leading New Zealand fashion house WORLD, famous for its exquisite collections shown on runways around the globe, has produced a limited edition range of designer children's T-shirts, sold exclusively through The Warehouse, to support the Starship Foundation. WORLD directors, Denise L'Estrange-Corbet and Francis Hooper, have focused their internationally renowned creative skills on five brand new, custom T-shirt designs in sizes infant to 14 years.

“This exciting project has joined three of New Zealand's most iconic brands to work together for the same great outcome – an affordable designer T-shirt that gets kids supporting kids,” Denise says. “Knowing that they're helping others in need just by wearing an everyday clothing item offers kids a great sense of pride and achievement, and by blending WORLD designs with The Warehouse's national reach, we can provide the greatest benefit to this very worthy cause.”

Denise says the range of Ts will hopefully encourage children to think about helping others facing difficult circumstances.

“We want people to feel good that they've been able to support a national cause like Starship, and that's why we know kids of all ages will wear these T-shirts with pride,” she says.

Five dollars from every $15 T-shirt goes to Starship Foundation to support a national video-conferencing network, the New Zealand TelePaediatric Service (NZTPS), aimed at connecting our communities to the best medical expertise possible.

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