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GAP RED designed to help eliminate AIDS in Africa
10 Oct '06
3 min read
On October 13, Gap will introduce Gap (PRODUCT) RED - a new, limited collection of clothing and accessories for men and women designed to help eliminate AIDS in Africa.
As part of Gap's global partnership with (PRODUCT) RED, half of the profits from sales of the Gap (PRODUCT) RED Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
"I think it's great that Gap is participating in this campaign, leading the way and giving back in a way that is all too necessary and overdue. This is such a great way to merge fashion and activism," said Don Cheadle, actor and activist featured in the new Gap (PRODUCT) RED ad campaign.
"Hopefully this campaign will help people educate themselves and get them interested about what's happening in the world beyond our own borders. I hope that other companies can look to this campaign as an example for what they can do."
“Gap is proud to be a partner of (PRODUCT) RED and we are truly honored to be a part of something as critical as eradicating AIDS in Africa,” said Cynthia Harriss, President of Gap Brand North America.
“Gap has a long history of not only providing great style but also making a difference. (PRODUCT) RED provides a unique opportunity for our customers to help make a real difference in people's lives.”
To celebrate the introduction of the Gap (PRODUCT) RED Collection, Gap is launching a powerful new advertising campaign featuring an incredible cast of celebrities photographed by renowned photographer Annie Leibovitz.
As part of Gap's global partnership with (PRODUCT) RED, half of the profits from sales of the Gap (PRODUCT) RED Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
"I think it's great that Gap is participating in this campaign, leading the way and giving back in a way that is all too necessary and overdue. This is such a great way to merge fashion and activism," said Don Cheadle, actor and activist featured in the new Gap (PRODUCT) RED ad campaign.
"Hopefully this campaign will help people educate themselves and get them interested about what's happening in the world beyond our own borders. I hope that other companies can look to this campaign as an example for what they can do."
“Gap is proud to be a partner of (PRODUCT) RED and we are truly honored to be a part of something as critical as eradicating AIDS in Africa,” said Cynthia Harriss, President of Gap Brand North America.
“Gap has a long history of not only providing great style but also making a difference. (PRODUCT) RED provides a unique opportunity for our customers to help make a real difference in people's lives.”
To celebrate the introduction of the Gap (PRODUCT) RED Collection, Gap is launching a powerful new advertising campaign featuring an incredible cast of celebrities photographed by renowned photographer Annie Leibovitz.
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