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lucy rocks the Rockies

Oct '06
lucy, a women's apparel company known for its stylish apparel and versatile performance fabrics, is bringing a whole new style to the city that is often deemed one of the fittest in America.

The new flagship store at Twenty Ninth Street will provide the women of Colorado with yet another lucy location, in addition to the Cherry Creek North store in Denver, to find stylish pieces that can be layered for any temperature, making them ideal for traveling, working out or running errands.

“Denver's Cherry Creek store has proven to be a great location for lucy, and we are excited to expand our Colorado market. We've wanted to enter the Boulder market for some time now, as the active lifestyle is at the heart of our customer demographic."

"Through the redevelopment of the former Crossroads Mall, we are able to introduce lucy to Boulder at Twenty Ninth Street, and we look forward to meeting the people in one of the best places to live,” said Mike Edwards, CEO of lucy.

lucy carries an array of exclusive styles each season classified into four signature categories: active, energy, balance and essentials.

In addition, lucy offers pants and tops in lengths as well as unique graphic tees that are staples for any wardrobe.

lucy's newest location will also carry an exclusive expanded line of watches, sunglasses and footwear, providing Boulder's women with a store to find a complete active and stylish outfit.

lucy Makes “Colorful Colorado” Even More Vivid
The new lucy flagship store will be located at Twenty Ninth Street and will open Thursday, October 12th.

Boulder's new 62-acre, retail, dining and entertainment district will hold Grand Opening events October 12th – 15th, with tickets priced at $50 per person and proceeds going to Impact on Education, a nonprofit organization supporting Boulder area public schools.


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