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babyGap invites kids to cast into Gap ad

Oct '06
The search for the next babyGap model is on! babyGap is inviting children (ages four and under) across the country to enter the babyGap Casting Call - a nationwide contest to cast babies in an upcoming Gap ad.

To launch the contest babyGap is teaming up with KODAK EASYSHARE Gallery, the leading online photo service, and inviting babies across the country with the sweetest smiles, chubbiest cheeks and most endearing expressions to enter for a chance to become the next babyGap model.

"When we launched our first casting call contest nearly five years ago, we had such an overwhelmingly positive response and amazing customer participation that we knew we had to bring it back," said Kyle Andrew, Vice President of Gap Marketing.

"babyGap ads have a long history of featuring the cutest babies around, and we're so excited to reach out to parents across the country to help find the next babyGap model."

From early October through November 3, consumers are encouraged to visit the website, where they can access a link to the KODAK EASYSHARE Gallery and upload their favorite baby photo for a chance to become the next babyGap model.

On November 4, once all contest entries are received, judges will narrow down the contestants to twenty semifinalists including ten boys and ten girls.

After that it will be up to America to place their votes to decide who will be the next babyGap model in a 2007 campaign.

Gap Inc

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