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Metro 7 Fashion Show promoted by Wal-Mart & MYNetworkTV

17
Oct '06
Metro 7, Wal-Mart's exclusive fashion-forward women's apparel collection, has partnered with the new primetime broadcast network MyNetworkTV to help promote its upcoming drama series, WATCH OVER ME.

The collaboration launches today during Metro 7's Los Angeles Fashion Week show, where the program's star and Metro 7 spokesmodel Dayanara Torres and cast members of MyNetworkTV's current dramas DESIRE and FASHION HOUSE will be in attendance.

The partnership with WATCH OVER ME includes wardrobing Torres' lead character of Julia Rivera, as well as other female characters on the show. The program will premiere at 9:00pm (Eastern/Pacific) 8:00pm (Central) on MyNetworkTV in early December.

WATCH OVER ME chronicles a classic love triangle between Julia; her fiance Michael Krieger (portrayed by Marc Menard), a successful businessman engaged in devious business practices; and ex-Special Forces operative Jack Porter (Todd Cahoon), who Michael has hired to protect them.

65 one-hour episodes of WATCH OVER ME, all in Hi-Definition, will air Monday through Friday over the span of 13 weeks. Recap episodes highlighting the previous week's storylines will air every Saturday. WATCH OVER ME also stars Casper Van Dien and Catherine Oxenberg.

Under the joint project, Metro 7 promotional spots featuring Torres will air during WATCH OVER ME on MyNetworkTV to encourage viewers to find out more about her Metro 7 wardrobe. Metro 7 signage in approximately 1,500 Wal-Mart stores nationwide also will be tagged with tune-in information promoting WATCH OVER ME and MyNetworkTV. Additionally, advertisements in national magazines Vogue and Lucky will include tune-in messaging.


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