Beijing retailers seem to be turning a blind eye to “Administration Measures for the Promotional Action of Retailers” issued by Chinese Government from October 15, 2006.
The measures have been released to prevent illegal promotional activities done by retailers. However, it is found that many retailers in Beijing have stuck to non-standard promotional activities and moreover, they were not familiar with these new regulations.
In Juntai supermarket, a huge poster says that the discount is 30 percent for autumn clothes. Many promotional activities in Juntai supermarket have flagrantly violated the new regulation.
However, most famous brands like Nike, adidas have not joined these promotional actions, only some old styles can be bought at discount prices.
Government pointed out that illegal promotional action would attract a fine worth RMB30000, and the promotional action of the retail industry in China would gradually fall into criterion.
Fibre2fashion News Desk - China