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Brandix Apparel pays tribute to its vendors

Oct '06
Brandix Apparel Limited held its inaugural vendor summit on October 12, 2006 at the Cinnamon Grand Hotel. The summit was held with the participation of a host of distinguished guests, including over 150 local and foreign supply chain partners of the company.

Whilst the conference focused on the importance of 'stepping up' collaboration amongst supply chain partners, it was also an opportunity to felicitate the organisation's global vendor base.

Ashroff Omar, CEO of Brandix Lanka Limited began the proceedings by delivering the welcome address. He spoke of the many challenges the apparel industry faced as a result of rapid changes in the industry over the past few years.

“Our challenge has been not only to deliver innovative products, but also to be flexible to quick changes in style, while maintaining a high standard at a low price. At Brandix, we have responded by aspiring towards our vision 'to be the inspired solution for branded clothing'."

"In order to realise this vision we have invested heavily on vertical integration, focused on product development and design, enhanced our spending on training and development of our Human Resources and attracted a new category of Executives to complement our experienced team in order to grow aggressively.

Most importantly, we have recognised the importance of collaborating with our suppliers,” he said.

“Collaboration does not come easily in an industry where it is natural to compete. Thus, we need a mature mindset to work as a team to work towards the demands of our customers”.

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