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True Religion signs licensing agreements for footwear & headwear

Nov '06
True Religion Apparel Inc announced it has signed its first-ever licensing agreements for True Religion Brand Jeans branded lifestyle products including footwear, headwear, scarves, and gloves further diversifying its product mix and extending the reach of its brand into a broader lifestyle collection.

Under an exclusive agreement, GMI Corporation has licensed the worldwide rights to manufacture and sell True Religion branded men's and women's shoes, sneakers and boots, as well as sandals in both adult and children's sizes.

GMI, based in Italy, is the current licensee for Levi's-branded footwear, and has earned a stellar reputation, spanning more than 40 years with top-selling apparel industry veterans, for quality, tailor-made shoes.

Distributing throughout Europe, Asia-Pacific and the United States, GMI plans to launch the True Religion Brand Jeans footwear line at the WSA footwear and MAGIC apparel shows in Las Vegas in February 2007 and is expected to begin shipping to retailers in the fall of 2007.

True Religion also selected Paramount Apparel International Inc, to design, develop and market worldwide the company's original branded headwear, scarves and gloves under an exclusive agreement.

With more than 75 years of experience designing, manufacturing, embellishing and sourcing headwear for leading fashion and athletic apparel companies, including Nike and Timberland, Paramount plans to launch the new True Religion Brand Jeans program at MAGIC in February 2007 and begin delivering to retailers in the second quarter of 2007.

True Religion Apparel Inc

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