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Work wear maker Uniforms create positive 'Halos' for workers
14 Nov '06
2 min read
"The perceived link between employee uniforms and positive public impressions is what social scientists refer to as the 'halo effect'," Isaacson says.
"It's similar to the association people make when they interpret someone as being smarter because he or she wears eyeglasses or someone as having more redeemable qualities because of physical attractiveness."
What the "halo effect" ultimately translates into is a competitive edge for companies, Isaacson says. "By outfitting their employees in image- enhancing uniforms, companies differentiate themselves and are more able to attract the consumer's attention."
"It's no wonder that the ever growing numbers of companies with managed uniform programs seem to have an 'aura of success' about them, while their bottom lines are improved by having a reputable provider manage their uniform programs."
"It's similar to the association people make when they interpret someone as being smarter because he or she wears eyeglasses or someone as having more redeemable qualities because of physical attractiveness."
What the "halo effect" ultimately translates into is a competitive edge for companies, Isaacson says. "By outfitting their employees in image- enhancing uniforms, companies differentiate themselves and are more able to attract the consumer's attention."
"It's no wonder that the ever growing numbers of companies with managed uniform programs seem to have an 'aura of success' about them, while their bottom lines are improved by having a reputable provider manage their uniform programs."
UniFirst Corporation
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