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Siyarams ropes in M Dhoni for menswear segment

25
Nov '06
Mahendra Dhoni to promote Siyaram new products
Siyaram's is venturing into men's garments segment offering, everything from office-wear to party-wear to Sunday casuals.

This will be a part of Siyaram's Rs160 crore expansion project, as will be the opening of home-furnishing stores, 'Vishal Furnishings'.

Men's wear would also include accessories like belts, underwear, ties and socks.

“The ready-to-wear segment is one of the fastest growing segments and we plan to optimize on our fabric expertise to deliver quality products to the customers”, explained Ramesh Poddar, Vice Chairman and Managing Director, Siyaram Silk Mills.

Company has also grabbed in charismatic youth and cricket icon, Mahendra Singh Dhoni, for promoting their new products.


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