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Clothing manufacturers to build partnership

04
Dec '06
Three big clothing manufacturers Xiahushijia Group in Guangdong province, Baichenghui Group in Jiangsu and Shengjiao Group in Fujian have announced to form a strategic partnership to introduce “3+1 brand management tactic”.

They will carry out “portrait development and landscape orientation cooperation” from clothing products to franchise shops in light of their strong production and development power. So the strong resource in clothing industry will get organic integration.

Chinese clothing industry is short of high-grade technique and top-grade management talent; moreover, products' profit is very low, the management cost of sole brand is very high. Experts believe that the cooperation of 3 big clothing magnates will set up a new method for Chinese clothing brands' development.

“3+1 brand management tactic”, which is based on the “Za ra” method of Spain, will reform the important taches like clothing production, clothing circulation and clothing transportation. It can reach resource share and advantage complementarity with each other. Its point is quick reaction.

Fibre2fashion News Desk - China


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