Pogo hops into retail segment
Dec '06
As is known retail sale in India is around US $180 billion and it is the second biggest retail market worldwide, after China.
Cashing in on this huge opportunity, Cartoon Network Enterprises (CNE), is entering into retailing division. Its new range of products includes Pogo branded apparel, activity kits, publishing, stationery, electronics and school bags.
Pogo has tied up with Karmatex, a garment manufacturing and export company for the launch of their apparel collection.
The collection will also be available at multi-brand outlets including Lifestyle, Pyramid and Lilliput.
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