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True Religion to launch two branded stores

08 Dec '06
2 min read

True Religion customers from coast to coast now have access to the latest fashions from True Religion Apparel Inc with the unveiling of two branded stores on Robertson Boulevard in Los Angeles and on Prince Street in the destination SoHo shopping district in New York City.

Both stores will carry the entire True Religion line of apparel, including Men's, Women's, and Kid's denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear.

"We are very pleased with the timely opening of our Los Angeles Robertson store, on 'Black Friday' last month, and the New York-SoHo store which opened on December 2nd," said Michael Buckley, President of True Religion Apparel Inc.

"Our Robertson and SoHo stores are both outstanding real estate locations, and the enthusiastic response at these stores, based on initial sales performance, has exceeded our expectations."

"With our fifth store in Miami Beach to open in early January, we expect to hit the ground running in 2007 with a considerably stronger retail presence," Buckley continued.

"As we continue to execute on our retail expansion plans, we look forward to bringing the entire True Religion collection to existing and new customers in key fashion cities across the country."

True Religion Apparel Inc

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