This December 2006, Nine West Group, a division of Jones Apparel Group Inc has opened key flagship store locations in premier shopping districts including Omotesando, Tokyo, Le Thai To, Vietnam and Moscow, Russia as part of a high-profile global expansion plan.
Nine West first entered into the global marketplace in Hong Kong in 1994.
Through licensing agreements, Nine West is currently sold in over 60 countries and has over 875 retail locations, including 315 retail locations in Asia, 273 in Europe, 131 in the Middle East, 40 in Australia, 22 in Central America, 12 in Africa, 70 in North America outside the United States and 16 in South America.
The new store openings are part of an expansion initiative that began in early 2006. Nine West stores will have a more boutique environment, and will feature a specially selected assortment of product, including footwear, accessories and handbags.
The new retail stores will be located in premier fashion districts worldwide.
"The store design will include collections that are indulgent, dramatic and upscale, representing the viewpoints of the Nine West brand and strengthening our global fashion presence," says Andrew Cohen, Chief Executive Officer for Wholesale Footwear and Accessories.
The new store design made its Asian debut at the Tokyo, Japan flagship location, which opened in Omotesando, the exclusive shopping district in the city.
Nine West is also excited to open its first store in Hanoi, Vietnam, which will be located on Le Thai To, a street that is widely known for its commercial appeal, located in the heart of the city.
Four new retail stores will also be opening in well-known shopping areas in Russia: one in Moscow, two in St. Petersburg and one in Nizhny Novogorad, a suburb outside of Moscow.
Of Nine West's strategic global positioning, Cohen says, "This international expansion of our retail stores in these prestigious markets will reinforce Nine West as a leading global accessory brand."