Celebrate Express pleased with costume season results

05 Jan '07

3 min read

The reduction in net sales per order was due in part to the lower average order size for the Storybook Heirlooms brand, which decreased from $114.81 in the second quarter of the prior year to $74.65 in the same period this year as a result of heavily discounted sales efforts undertaken to liquidate the remaining inventory.

The decrease can also be attributed in part to the Birthday Express brand, which had net sales per order of $79.43 during the second quarter, compared with $83.76 in the same period last year and is down 2.8% year-to-date from the prior year. The Company's websites represented approximately 73% of net sales in the quarter just ended, up from approximately 70% in the same quarter of the prior year.

Mr. Green continued, "We have made great progress toward achieving our short-term objectives, including filling vacant senior management positions and stabilizing our fulfillment center operations. We have seen a positive impact on our customers' experience by having senior management in place and on the ground in our Greensboro distribution center on a daily basis.In addition, we are in the final stages of evaluating the course of action to be taken with our fulfillment operations to support future growth initiatives."

The Company announced the appointment of Ms. Beth Sommers as its vice president of merchandising effective February 1, 2007. Mr. Green commented, "Ms. Sommers has over 20 years experience in merchandising and marketing and we are pleased to have hired her as our new vice president of merchandising."

Celebrate Express Inc

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