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NEVA launches thermal innerwear for men, women & kids
14 Nov '06
3 min read
Available in off-white & milange grey in numerous styles for men, women & kids Neva Mod Quilt made with Birla Modal fibre giving the product a bouncy feel and helps it stay soft and supple even after repeated washing. Ribbed with lycra, Neva Mod Quilt retains is comfortable fit throughout its lifetime.
Neva Maxx Esancia made with Hollow fiber, a new technology brought to India for the first time by Neva, which helps the product trap air inside hence keeping the body warm. It's available in off-white & milange grey in multiple designs for men, women & kids.
Neva Pep, available in off-white for men, women & kids engineered with latest Cotton Polyfill Sandwich CPS technology, gives it a special body-heat retention property, it keeps you warmer in mild as well as peak winters. Ribbed with Spandex makes the product more stretchable soft and smooth.
The thermal inner wear range of 2006 is being promoted with the new campaign "Asli Thermal" that positions Neva Thermals as the authentic original Thermal. With this campaign Neva puts a stamp on its quality as against low quality thermals. The campaign conveys the fact that they were the originators of the concept and are the real thermals. This is re-enforced in packaging, through advertisements and POP material.
Ludhiana based Neva Garments Ltd, a Duke Group Company, synonymous with excellence in its structural and functional perspective, pioneered the concept of thermal innerwear in India. The company markets NEVA brand, established in 1998, it brought authentic original thermalinnerwear to India. It has since built a strong retail and distribution network.
Neva Maxx Esancia made with Hollow fiber, a new technology brought to India for the first time by Neva, which helps the product trap air inside hence keeping the body warm. It's available in off-white & milange grey in multiple designs for men, women & kids.
Neva Pep, available in off-white for men, women & kids engineered with latest Cotton Polyfill Sandwich CPS technology, gives it a special body-heat retention property, it keeps you warmer in mild as well as peak winters. Ribbed with Spandex makes the product more stretchable soft and smooth.
The thermal inner wear range of 2006 is being promoted with the new campaign "Asli Thermal" that positions Neva Thermals as the authentic original Thermal. With this campaign Neva puts a stamp on its quality as against low quality thermals. The campaign conveys the fact that they were the originators of the concept and are the real thermals. This is re-enforced in packaging, through advertisements and POP material.
Ludhiana based Neva Garments Ltd, a Duke Group Company, synonymous with excellence in its structural and functional perspective, pioneered the concept of thermal innerwear in India. The company markets NEVA brand, established in 1998, it brought authentic original thermalinnerwear to India. It has since built a strong retail and distribution network.
Neva Garments Ltd
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