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S. P. Apparels to unveil Crocodile store with Grey brand identity

Jan '07
S. P. Apparels Ltd., a garment manufacturing company based in Coimbatore, after the acquisition of Crocodile India during May 2006 inaugurated its first company owned exclusive Crocodile retail store at Kochi. The store encompassing a super built up area of 1100 sq. ft. will be a part of the Baypride Mall situated at the elite Marine Drive.

It would showcase a wide range of existing new fashion collections targeted at the 'young-at-heart' consumers. The Crocodile product mix consists of formals, casuals/smart casuals inclusive of T-shirts, shirts, Trousers, Jeans, etc., catering to different target groups and in different price range.

Speaking on the occasion, Mr. P. Sundararajan, Managing Director of S. P. Apparels Ltd., said, "We are delighted to unveil this first of its kind exclusive Company owned Crocodile store at Kochi. This new concept of international store format coupled with the Grey brand identity will cherish the Indian Youth in terms of emerging fashion trends. We are quite optimistic that it will soon be a hub for attractive retail destination in fashion for existing and new customers."

"Subsequent to the takeover last year, we have initiated a complete revamp of the Crocodile brand and transformation of all the outlets to empower the brand to cater to all age groups. Under the Crocodile brand, we plan to introduce new collections for men's formal wear as well as emerging fashion collections for young upwardly techno savvy youth and the young-at-heart customers."

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