Raise social concerns - raise revenue

23 Feb '07
1 min read

If a company wants to raise revenue, it should raise concerns for society. This is the new axiom adopted by GrayMice, the leading clothing company in China.

Managing Director of the GrayMice is of the opinion that it is more difficult to compete the rivals in idea than in capital. Manufacturing units should take initiative on social responsibility.

From the unit's establishment, quality of product should be the life and soul for unit. Manufacturers should not only control raw material and production but also sale. Any unqualified products must be returned to the unit, and the unit should bear all loss.

In this year, GrayMice brand has received the title of Famous Brand in China. Enjoying this glory, GrayMice unit has next target is to establish a “social company”.

Quality, service, management and unit credit stand first for GrayMice. However, future plan of GrayMice unit is to build bigger production base and innovative social units.

Fibre2fashion News Desk - China

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