Home / Knowledge / News / Apparel/Garments / 'Made in the UK' George Clothing Range by ASDA

'Made in the UK' George Clothing Range by ASDA

24
Mar '07
A major campaign to boost the beleaguered British clothing industry has been announced by supermarket ASDA.

It is going to stock an entire range of clothing made exclusively in the UK – with a Union Jack label displayed prominently to emphasise their origin.

In addition, it is setting up a Dragon's Den style open access system, where UK clothing manufacturers can present their latest ideas and designs to a panel of ASDA buyers.

The supermarket's decision is in stark contrast to other retailers who are increasingly abandoning UK clothing suppliers in favour of overseas sources.

Said ASDA clothing boss Angela Spindler: “Britain has some of the best clothing designers and manufacturers in the world, and we want to see their products in our stores.

“There's a huge talent base in the UK, and we believe customers will want to buy British clothes in the same way they want to buy locally produced foods grown and prepared in Britain.”

More than one million garments will be produced each year and sold in ASDA stores under the George brand nationwide. Every item of clothing will be clearly labelled "Made in the UK".

The supermarket has also pledged to put new country of origin labels in its entire range of George clothing within the next 12 months - and has challenged other value fashion retailers to follow suit.

Angela added: "Our fast fashion ranges are inspired by the latest catwalk trends which means we need to turn our designs into production as quickly as possible."


Must ReadView All

Pic: Shutterstock

Textiles | On 2nd Mar 2021

China plans mega transport network to boost trade, economy

China plans to build a global rapid logistics circle for goods by...

Pic: Shutterstock

Retail | On 2nd Mar 2021

US retail sales projected to exceed $4.33 trillion in 2021:

The National Retail Federation has projected that US retail sales...

Pic: Shutterstock

Apparel/Garments | On 2nd Mar 2021

Garment, hard goods exports in Philippines may hit $2 bn:

Exports of garments and hard goods in the Philippines may reach $2...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Rajesh Vig & Ritu Vig,

Rajesh Vig & Ritu Vig

Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search