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Sun-Protection Superstore goes online

07
Apr '07
Solar Protective Factory (SPF) announces its new online Internet Sun-Protection Superstore, (SunProtectionCenter), carrying a full range of sun-protective clothing and accessories for men, women and children. The new website features only the highest quality UV rated clothing and the most innovative sun protection accessories found anywhere on the web. This site also serves as an important information resource for tips, facts and reports on issues in sun protection.

There is also an SPF blog where scientists, the medical community and the public can view commentary on the latest information and technology in sun protection as well as making their own comments and inquiries at UVindexblog website.

Seared into the American iconography by the likes of James Dean and Marlon Brando, the cotton T-shirt has become the casual choice of comfort for many millions of Americans. More than 1.5 billion T-shirts are sold annually in the US (that's just under 48 a second!), yet millions of Americans are unaware that these trusty garments allow dangerous doses of UV through to their skin – unknowingly increasing their chances of developing skin cancer.

A typical 100 % cotton T-shirt has a sun protection rating of only SPF 6, well below the recommended level of SPF 15. Developed by the Solar Protective Factory, SPF's T-shirts are made from 100% premium, breathable cotton and are the only 100% cotton shirts certified by independent laboratory tests to exceed both AATCC and ASTM standards (the U.S testing and labeling organizations) and earn a UV protection rating of UPF 40-50+, the highest possible.

This protection isn't fleeting either. The T-shirts must pass a full-spectrum UV test for both UVA and UVB after being subjected to 40 home launderings and over 4 days of constant UV bombardment. No other countries' testing standards can claim to be as rigorous or as thorough.


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