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'Canary Blue' redefines casual clothing

May '07
Casual Clothing takes a leap to the next level with the launch of Luxury Casuals from 'Canary Blue' for men and women in fresh colours, innovative designs, unique fabrics & styles. This is complemented by leather belts, wallets & other accessories.

Speaking at the launch, Mr. Gulu Mahtaney, Chairman, stated “There is a difference between trying hard to be fashionable and being effortlessly stylish. 'Canary Blue' defines that distinction. The brand looks beyond fads to capture the essence of classic style. ”

'Canary Blue' targets cosmopolitan men and women over the age of 25. The collection draws inspiration from current international trends and fuses classic fabrics with a fresh approach – a shrunken jacket in exquisite schifly, elegant washable silk pants and classic linen shirts. The 'Canary Blue' collection revolves around personal style & allows the consumers to express themselves in a individualistic) & chic, yet simple style.

Mr. Ajay Chablani, Director Marketing, explains “the brief to our designers was simple, 'casual does not mean ordinary' We have created clothing that is casual enough to be worn anywhere, yet sophisticated enough to make a statement. Great attention has been given to infusing tactile appeal in the clothes.

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