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W is back with new summer range

May '07
The summer just got hotter, as W, the woman's wear brand, has launched its summer 07 range. W, a name synonymous with woman's fashion, has fast filled the much needed void which was there in the mix and match / fusion wear segment and has carved a unique identity of its own.

Apart from the rising mercury, the fashion bar is also raised this summer as W is back with its summer range with its signature styles and lots of new designs.

The mood for the season is clearly light and breezy with floral prints and lightweight summery fabrics setting the tone.

The range takes its inspiration from the rich Indian heritage which consists of the exotic Madhubani paintings, floral jaal prints and flowers & geometrics and combines it with modern dressing sensibilities which results in a perfect blend of the traditional and the modern to compliment the Indian woman.

The colour palette ranges from light pastel colours going to ethnic hues of bright oranges and pinks. The new collection is available across all W stores.

According to Mr. Vijay K Mishra, CEO, W, “The Summer Collection of W is reminiscent of the varied colours of the season. The collection is a perfect blend of fit and style in the choicest of fabrics to give a comfortable summer look. This range embodies a magnificent splash of patterns and is an apt rendition of true spirit of the season and will create a new fashion statement for the season.”

TCNS Clothing Company Pvt Ltd

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