Interviews
All American apparel company signs Cincinnati public relations firm
04 Jun '07
2 min read
American Joe, a new line of 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public - it's better to buy American. To that end, the upstart Texas based apparel company has hired Cincinnati public relations firm Eisen Management Group to lead the national branding, advertising and PR campaign.
EMG president Rodger Roeser, also the host of nationally syndicated internet radio show "That Marketing Show," says the fully integrated campaign, titled "Check The Tag," will reach out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing.
The program includes upfront brand development and product launch campaign, along with supporting tactical efforts of creative advertising development, publicity, web development, celebrity endorsements, national sponsorship, and a robust social media program.
According to American Joe founders and general partners Dena Anderson and Nan Moon, EMG aligned with their organization on a personal, cultural and professional level. "We have tremendous confidence in the EMG team that constantly provides to us a level of service rarely experienced in the marketing industry. Their immediate passion for our product and the fact that they have taken such time and put forth such energy is a credit to that organization and true to our values as well."
Roeser echoed the sentiments, indicating, "It's not often I find a client that is more tenacious and more passionate about what they do than EMG. This is a strong organization that knew enough to turn to an expert team to bring their vision and their efforts to reality. The message is strong and for everyone seeking to make a statement that 'American matters,' American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so."
Roeser points proudly to the recent 'Ts for Troops' program where, through generous donations of American Joe, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts.
EMG president Rodger Roeser, also the host of nationally syndicated internet radio show "That Marketing Show," says the fully integrated campaign, titled "Check The Tag," will reach out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing.
The program includes upfront brand development and product launch campaign, along with supporting tactical efforts of creative advertising development, publicity, web development, celebrity endorsements, national sponsorship, and a robust social media program.
According to American Joe founders and general partners Dena Anderson and Nan Moon, EMG aligned with their organization on a personal, cultural and professional level. "We have tremendous confidence in the EMG team that constantly provides to us a level of service rarely experienced in the marketing industry. Their immediate passion for our product and the fact that they have taken such time and put forth such energy is a credit to that organization and true to our values as well."
Roeser echoed the sentiments, indicating, "It's not often I find a client that is more tenacious and more passionate about what they do than EMG. This is a strong organization that knew enough to turn to an expert team to bring their vision and their efforts to reality. The message is strong and for everyone seeking to make a statement that 'American matters,' American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so."
Roeser points proudly to the recent 'Ts for Troops' program where, through generous donations of American Joe, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts.
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