Bossini posts interim results for 12-months ended March 31

23 Jun '07

3 min read

To increase its competitiveness and rejuvenate the “bossini” brand, the Group embarked on an integrated brand revamp program to inject new family essence and values to the “bossini” brand that synchronize with its mission of caring for the needs of every family member in every aspect from product offering, shop décor to shopping experience.

The Group has been receiving good market response to its brand revamp initiatives in Hong Kong. The new brand icon and redecorated outlets attracted public attention effectively.

The Group will roll out this successful formula to overseas markets in phases in this calendar year, applying the new “bossini” concepts around the world and further enhancing the refreshing brand image and its market awareness.

On the product front, Bossini added three new product lines, Maternity, Baby and Youth, so to complement the new brand direction of “Understanding every family member's needs”. The new product lines and licensed products launched in March 2007 have been well-received.

In the next fiscal year, the Group will continue to extend and revitalize its product lines with new and innovative product designs and functional fabrics so as to stimulate consumption desire.

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