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Plus size clothing industry grows bigger!

Jul '07
If you belong to the plus size category and love to wear fashionable clothes but shy away from doing so, you are missing out on being part of an industry that is growing faster than Osama bin Laden's terror network.

Consider this: In 2006 alone, sale of plus size clothing was estimated to be $76 billion. Market hawks say by 2012, this industry will be rocking at a whopping $100-billion mark.

So gear up all ye voluptuous women, shed your inhibitions and grab your shopping bags to enter a world of fashion clothing where you will find everything — from evening gowns, bridal wear, jeans and T- shirts to bras, bikinis, panties and thongs — in your size!

Fashion gurus have long since woken up to the fact that unless they design clothes for the 'bigger' half of world population, they will not be able to tap the fashion industry to its fullest potential.

It is no wonder then that almost a decade later, plus size clothing has as many styles, prints and colors as mainstream fashion apparel. All this and more, for this industry doesn't stitch loose-fitting, baggy clothes to hide over-sized vital statistics.

What you have instead are well-fitting garments that accentuate curves, making plus size people feel and look alluring. Plus size clothing aims to make a woman feel confident and good about herself.

Hence, there's no point shying away from splashing in a swimming pool with your friends. Don't feel bad just coz you're big. Grab a trendy swimwear tailor-made to emphasize your contours and make you feel sexy in the sand.

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