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Oxford Street to flaunt Japanese fashion
06 Sep '07
3 min read
By sharpening up the original Japanese UNIQLO brand and polishing our brand concept, we plan to use the store to create a concrete image of a “contemporary, cool Japan” to display to the world.
In the wonderfully spacious 22.5 meter wide store entrance, we will be placing round mannequin boxes displaying the very latest coordinates. When we designed this Oxford Street entrance, we hoped that it would soon become an easy and popular meeting place for the people of London.
• Our number two large store to open the same day, on the same street:
We have decided to open our large scale store also on Oxford Street on the same day – 170 Oxford Street Store. With a shop floor of approximately 1300sqm, it will be our second largest London store after the 311 Oxford Street Store.
We decided to open both the global flagship and the large store on the same day because we saw it as a wonderful opportunity to boost recognition of the UNIQLO brand and spread the UNIQLO brand message not only through London but also through Europe to the rest of the world.
In the wonderfully spacious 22.5 meter wide store entrance, we will be placing round mannequin boxes displaying the very latest coordinates. When we designed this Oxford Street entrance, we hoped that it would soon become an easy and popular meeting place for the people of London.
• Our number two large store to open the same day, on the same street:
We have decided to open our large scale store also on Oxford Street on the same day – 170 Oxford Street Store. With a shop floor of approximately 1300sqm, it will be our second largest London store after the 311 Oxford Street Store.
We decided to open both the global flagship and the large store on the same day because we saw it as a wonderful opportunity to boost recognition of the UNIQLO brand and spread the UNIQLO brand message not only through London but also through Europe to the rest of the world.
FAST RETAILING CO LTD
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