Execute Sports Inc a company engaged in the design, manufacturing and sale of water sports products, announced that year-to-date sales have increased nearly 55% over 2006.
Sales of Execute branded and OEM designed watersports products totaled $1,444,743.67 for the first three quarters of 2007 in comparison to $935,541.31 in 2006.
This improvement is a direct result of the expansion of both Execute's domestic pro shop and dealer programs.
Geno Apicella, CEO Execute Sports, Inc. commented, “Our increase in 2007 sales is largely attributable to two key factors: the hiring of Celeste Berouty, our new President; and the increased confidence currently being exhibited by our existing customer base."
"Ms. Berouty possesses more than 20 years of experience and a reputation as top executive in the watersports industry; both of which have opened the doors to our implementation of more efficient business practices and significantly increased the attractiveness of the Execute Sports brand name."
"In regards to increased customer confidence levels, because of our competitive pricing, advanced technology and track record of on time deliveries, we have been provided the opportunity to introduce new products and increase our line exposure.”
Execute Sports Inc decided to divest its licensed apparel program with Eagle Rider, lnc. in mid-2006 and sold their Academy Snowboards brand in January 2007.
These two strategic moves enabled the company to more optimally allocate its resources - both financial and otherwise - towards the expansion of the water sports business, which has a proven track record of retail sales success.