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Campagnolo Cycling Apparel goes online

Oct '07
Campagnolo has launched its first website devoted entirely to its clothing line, Campagnolo Cycling Apparel. 'Until now the clothing sector has been a dedicated section of the official Campagnolo website, just like the groupsets and wheels, but the time has now come for it to have its own identity' explains Silvia Stodulkova, Campagnolo's Community and Trade Marketing Manager.

'In this way we wanted to point out the individuality of Campagnolo Cycling Apparel with a dedicated website, that would be more directed toward the world of fashion than that of cycle parts.

Indeed, they are two completely different worlds that require very different means of communication. While the Campagnolo site is intentionally technical and instructive, that of Campagnolo Cycling Apparel aims to be clear, but also extremely attractive and pleasing from a graphic point of view'.

The Campagnolo Cycling Apparel website contains the entire autumn-winter collection and has been designed so that the garment can be recognised at a glance, along with its recommended use, the technology used in its production and the colours and sizes available.

Then, a simple click brings up photos of the front and rear of the garment, an enlargement and the colour variants, all in the form of real images.

It is also very interesting to be able to browse the product section both by collection and by product type. In the latter an immediate comparison can be made between all the jackets in the rich Campagnolo Cycling Apparel collection, or between the pants, gloves etc.

Tech info: In this section all the technologies used to make the Campagnolo Cycling Apparel garments are revealed, from fabrics to fabric treatments to the Air Pro Pad, developed by the Campagnolo Cycling Apparel R&D department.


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