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William J. Nictakis as President & CCO for Hanesbrands

Nov '07
Hanesbrands Inc, a leading marketer of innerwear, outerwear and hosiery apparel, announced the appointment of William J. Nictakis to the newly created position of president, chief commercial officer(CCO), effective Nov. 12, 2007.

Nictakis, 47, who has a wealth of consumer product experience in executive management, sales, category management, marketing and product development, will lead Hanesbrands' domestic and international commercial businesses and support functions to drive sales growth and profitability. He will report to Hanesbrands Chief Executive Officer Richard A. Noll.

"Bill Nictakis has a tremendous track record of driving growth in big organizations with nationally recognized brands," Noll said. "We have successfully consolidated the Hanesbrands organization from several independent operating units to one company focused on customers and consumers. This is the perfect time for Bill to join our team to lead our commercial operations under this new chief commercial officer position.

"Bill has tremendous energy, great consumer products vision and an unrelenting drive. He will fit in well with our powerful brands and the passion and experience of our organization."

Nictakis has more than 25 years of experience at leading consumer product companies, most recently as president of Sara Lee Corporation's U.S. fresh bakery unit. Before joining Sara Lee, Nictakis was vice president of sales for Frito-Lay, Inc., leading the company's 20,000-member national sales organization.

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